Graphic meaning creators

Your visual identity as a commitment

A coherent and meaningful graphic universe that gives shape to your mission, always at a pay-what-you-can rate.

What The Web

your backbone

Impact through images

At What The Web, visual identity isn’t just decoration. It’s the natural extension of who you are and what you stand for. We craft a visual alchemy that instantly expresses your essence. Shapes, colors, typography, textures, hierarchy, every choice is a statement. Every detail contributes to what you bring to the world. Because a strong identity goes beyond a logo, we design living visual languages that evolve with your cause, your audiences, your formats, leaving a lasting impression.

What The Web

Logo redesign · Visual identity · Graphic charter · Art direction · Brand refresh · Print & digital · Social media visuals · Cross-media campaigns

Concentrated creations

the visual spirit of your mission

Each collaboration tells its own story. Whether it’s a festival, a federation of NGOs, or an organization in full growth, we create strong, meaningful identities that reflect your values, in the same way we support the people and projects behind them.

Festival Emmaüs Solidarité 2025 | What The Web

Festival

Emmaus Solidarity Festival 2025

Direction artistique - Logotype - Communication - Webdesign

Adrim | What The Web

Integration

Adrim

Direction artistique - Logotype - Communication - Webdesign

Emmaüs Epargne Solidaire | What The Web

Solidarity savings

Emmaüs Epargne Solidaire

Direction artistique - Communication - Webdesign

Emmaüs International-Forum mondial des alternatives | What The Web

Événement

Emmaüs International-Forum mondial des alternatives

Direction artistique - Logotype - Communication - Webdesign - Goodies

Au Jardin d'Althéa | What The Web

Natural fragrances

Au Jardin d'Althéa

Direction artistique - Logotype - Webdesign - Packaging

L'Outil en main | What The Web

Crafts & Heritage

L'Outil en main

Direction artistique - Logotype - Communication - Webdesign

creations with flexible scope

full identity or surgical refresh

A global or targeted approach, at a fair and flexible price, depending on your needs and priorities. We can design your visual universe from A to Z, or step in for a specific communication goal.

What The Web

Logo & graphic design

Leave your visual mark


A coherent and adaptable logo and guideline system, to affirm your identity across every medium.

What The Web

Brand identity

A universe of your own


Colors, typefaces, tone and style, we create a unique visual language that reflects your values and your mission.

What The Web

full art direction

A global vision for lasting impact


We build a strong, meaningful visual direction to bring consistency and depth to every project.

What The Web

multi-channel design

Your world, everywhere your audience is


Posters, flyers, newsletters, digital visuals — we adapt your identity to every format.

What The Web

Social media content

Vivid and engaging visuals


We create visuals that attract, inspire and tell your story, both online and in the real world.

What The Web

Campaign & event visuals

Make your message shine


Bold and coherent communication designed to amplify your reach and leave a lasting impression.

clear and creative collaboration

Clear, creative guidance

Each project, whether a logo, a graphic charter or a campaign, follows the same approach: listening, clarity, and impact. Our goal is simple: to make your image stronger and more meaningful.

1


Discovery & intent

We start from where you are. We take stock of your current identity and project goals.

2


Creation & exploration

We imagine, refine, and push ideas forward until your visual path feels right and true.

3


Deployment & adaptation

Once validated, we roll out your new visual identity across all relevant formats: web, print, social, campaigns…

4


Follow-up & evolution

Your identity doesn’t stop there. We stay close to ensure it grows, evolves, and stays aligned with your work.

images can move causes

Impact-driven organizations carry powerful stories. They also deserve an image that lives up to them. A strong visual universe isn’t just about aesthetics, it’s about conviction. With us, you can count on an exacting yet accessible artistic direction, at a fair and flexible price, serving the social and solidarity economy.

What The Web

need a graphic spark?

Time to awaken the true nature of your communication. Let’s create a visual universe that truly reflects, and inspires, who you are.

FAQ

the famous questions

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