What The Web

Here are some elements of our visual identity that should help you - help yourself!

Colors and uses

Our main logo is blue, but it's also available in black and white versions to suit all media. On a dark background, the white version is ideal. On a light background or for black-and-white printing, the black version works very well. You're free to use these versions as you see fit. Just don't modify or redesign the logo: each version is supplied to guarantee the consistency of our visual identity.

What The Web
What The Web
What The Web
Download logo

Formats: compact or online

The logo comes in two formats, depending on the space available and the medium. The compact, stacked format is perfect for square visuals or restricted areas. The horizontal, in-line format fits naturally into headers or footers. In all cases, take care to maintain a breathing space around the logo to ensure legibility, and use the simplified version only in very limited contexts.

What The Web
What The Web
What The Web
Download logo