AU JARDIN D'ALTHÉA
Art direction, logotype, webdesign, packaging
SECTOR
Creation of made-to-measure natural fragrances
LOCATION
Nancy
2024
Welcome to the enchanting world of "Au Jardin d'Althéa". This refined, elegant fragrance brand stands out for its unique, poetic approach to fragrance creation. Every element of the visual identity has been meticulously designed to reflect the essence of the brand: a harmonious fusion of nature, femininity and well-being. Through this presentation, discover how design and art direction have given birth to a vibrant, distinctive and timeless visual identity, destined to captivate and amaze a clientele passionate about the art of fragrance.
Creating a remarkable universe
The world of "Au Jardin d'Althéa" unfolds in a vivid, colorful palette, with a poetic logo that evokes a protective garden. This creation embodies a bubble of well-being where nature and femininity meet under the benevolent gaze of the timeless couple moon and sun. The emblematic, mysterious logo is assembled in a circle in the colors of althea petals or an ancestral mosaic. The whole, enhanced by sophisticated, feminine typography, is designed to enhance the brand with elegance. The color code is designed to blend harmoniously with the logo, creating a refined and distinctive visual identity.
Visual and Energetic Symphony
Designed to adapt to all media, the "Au Jardin d'Althéa" logo deploys all its energy and becomes a veritable emblem. On packaging, the visual identity takes on its full meaning, orchestrating a harmonious, elegant rhythm. The logo takes on every shape, adorning surfaces with a timeless, refined symbol. This adaptability ensures a striking, consistent presence, reinforcing the brand image through every visual element.
Poetic Evanescence of Logo
The "Au Jardin d'Althéa" logo is available with or without text, creating an even more mysterious design. In its pure form, the logo design alone adorns the various media with subtle elegance. This version expresses the poetry and delicacy that emanate from the visual identity, creating a refined and memorable visual imprint.
Jardin d'Altea online
Immerse yourself in the enchanting world of Jardin d'Altea with this website. Every page is a journey, every image a promise of beauty. Digital becomes the reflection of Jardin d'Altea, highlighting the richness and diversity of its creations. Let yourself be carried away by the magic of this world, where every detail counts and every visit is a discovery.
A Unique Mobile Experience
Experiencing the site in mobile format is an adventure in itself. Every screen, every movement, reveals a new energy. Responsive navigation transforms your discovery of Jardin d'Althéa, offering another dimension of reading and exploration. Immerse yourself in a new experience, where every interaction is designed to amaze, whatever the device.
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