An illustrated logo, designed specifically for the Forum

The logo for the 2024 World Forum of Alternatives was designed as a core element of the graphic system. Illustrative, lively, and instantly recognizable, it integrates naturally into the Forum’s visual universe. Available in multiple color variations, it adapts to different supports, contexts, and themes while preserving its symbolic strength. More than a simple mark, it acts as a graphic rallying point, able to unite and interact with the full range of the Forum’s visual tools.

A manifesto poster

The World Forum of Alternatives poster is conceived as a condensed expression of the entire visual identity. A strong, clear and expressive graphic object that brings together, within a single composition, the diversity of struggles, commitments and voices carried by Emmaüs International. Developed in multiple color variations, it creates rhythm as it unfolds in space. When placed side by side, the posters form a living ensemble, reflecting the plurality of the movement and the richness of the struggles led across the world. More than a communication tool, the poster becomes a narrative device, designed to show rather than explain.

The graphic system was designed to offer complete freedom of composition. Pictograms can stand alone or interact with strong messages, depending on usage and context. Each element is designed to be assembled, repeated or isolated, allowing for an infinite range of coherent visuals. A living graphic tool, capable of adapting to the Forum’s different voices while maintaining a strong, instantly recognizable identity.

When design gives voice to messages

Here, design does not decorate the message — it makes it visible. Each strong statement is fully embedded in the design, carried, amplified and revealed through the graphic system. Pictograms punctuate and structure the compositions, creating a balance between visual impact and clarity. Together, message and design form a recognizable, durable and timeless identity, built to move across formats and stand the test of time.

Layout as a playground

From decorative graphics to strict layout, there is only one step. This is precisely where the system reveals its full strength. Designed as a guiding thread, it allows the identity to move seamlessly from one medium to another, establishing a clear and confident visual continuity. Grids, blocks, spacing and rhythm connect content while allowing the graphic language to breathe. A controlled balance between structure and freedom, ensuring consistency, clarity and impact across all formats.

An identity designed for digital

It is in the digital space that the identity fully comes to life. The website becomes a rallying point, where the graphic system naturally adapts to digital uses. Photos and videos are integrated within a strong, recognizable color code, while pictograms punctuate the content with precision. A controlled design, created to enhance messages, guide the reader and deliver a fluid, coherent and engaging experience.

A responsive experience, designed for touch

In responsive design, the identity unfolds at your fingertips. Navigation is simple and intuitive, designed to give full space to content and messages. The graphic system supports the journey without overload, maintaining a strong visual identity across all screens. A fluid, intuitive experience that allows users to explore the Forum’s universe with the same intensity as on physical media.

A graphic identity that takes shape

The graphic system comes to life on physical supports: goodies, t-shirts, bags. Here, design moves beyond the screen and the poster to become tangible. Each object extends the Forum’s identity, making it visible, wearable and shareable. The graphic language fully comes into its own — concrete, embodied, designed to circulate and carry the messages far beyond the event.

An identity that captures attention on social media

On social media, the Forum’s identity becomes its showcase. Strong, instantly recognizable visuals designed to stop the scroll and capture attention. The multi-support graphic system fully expresses itself here, adapting its codes to social formats without losing impact. A coherent and powerful visual presence that reflects the Forum’s energy and invites people to stop, look and share.

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