What The Web

EMMAÜS SOLIDARITÉ FESTIVAL

Art direction, logotype, webdesign, communication

 

SECTOR

events, festivals, solidarity

 

LOCATION

Paris

 

2025

Since 2023, we have been shaping the visual universe of the Emmaüs Solidarité Festival each year. A creative and human adventure where every edition becomes a space for experimentation: a reduced yet intense color palette, evolving pictograms, and compositions that break free from their frames to tell the story of a borderless festival. A living identity, designed to resonate on stage, in the streets, online, and even on skin—always true to the Emmaüs spirit: free, united, and universal.

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A language that vibrates

Every year, the graphic system is reinvented. The colors change, the pictograms evolve, the compositions come alive - but the energy remains the same: universal, joyful and unifying. Designed to live everywhere, the identity adapts to all media and overflows the boxes, like the festival itself. A creation made from the heart, so that the spirit of Emmaus pulsates in every visual.

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Energy that spreads

Conceived as a creative engine, the identity pulses and adapts to all formats: from giant posters to street stickers. Each square becomes a scene, each color a breath of fresh air, each picto a gesture of solidarity. A living graphic system, capable of electrifying the festival and touching people wherever it is displayed. Built with energy and heart, it embodies the collective momentum that drives Emmaus.

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An identity that lives online

The site fully embraces the artistic direction of the festival. Colors, pictograms and compositions are deployed in the digital universe as if on an open stage. Designed to be fluid and immersive, it extends the energy of the festival online, transforming every scroll into a visual experience.

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A digital stage

Beyond the visual identity, the site becomes a real online stage. It highlights the richness of the festival, its artists and its multiple universes: concerts, stand-up, highlights, solidarity. Each section tells a different story, and each visual makes you want to immerse yourself in the experience. A digital space that extends the energy of the field and celebrates the festival's diversity.

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A world that lives online

Designed to be fluid and responsive, the identity adapts to all screens. On social networks, every post becomes a mini-poster, every story a scene in its own right. Digital communication doesn't just take up the DA: it makes it vibrate even more, creating a living, immersive experience that goes beyond traditional formats.

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A festival to wear

The graphic universe doesn't stop at posters or screens: it also comes to life on textiles. The T-shirts take up the system of boxes and pictograms, transforming each motif into a colorful banner. Wearing the festival becomes a way of affirming its collective energy and extending the experience well beyond the event itself.

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From poster to party

Beyond the posters, site and screens, the identity takes on its full force at the heart of the festival. The images tell the story of this unique moment when music, solidarity and collective joy come together. A lively celebration that reminds us that behind every visual there are, above all, faces, laughter and shared energy.

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