YO! FEST
Art direction, logotype, webdesign, communication
SECTOR
Festival
LOCATION
Brussels
2019
For the second year running, I have the honor and pleasure of designing the visual identity for the festival taking place in Brussels, with international artists such as Emma Bale, Dagny and Ruby Grace. This event follows the European elections and the #Change is Coming campaign created for the Youth Forum, and it's in this same energy and graphic identity that Yo! Fest was created.
All-media adaptive communication
A print campaign that evolves into a digital one, adapting to all media and going viral. A matte design with electric colors that make the festival vibrate in a spontaneous tear-off movement, giving way to the full typographic play of the visuals. This graphic coherence is echoed in the #Change is Coming campaign that precedes Yo! Fest.
EMMA BALE
DAGNY
RUBY GRACE
YOOTH
EMMA BALE
DAGNY
RUBY GRACE
YOOTH
EMMA BALE
DAGNY
RUBY GRACE
EMMA BALE
When identity comes to life
Yo! Fest's visual identity comes to life on screen. Shapes, colors and typography take possession of the video, until they become movement, rhythm and energy. A creation where design is no longer something to be looked at: it's something to be experienced.
YO! FEST
Play video
Global art direction from print to digital
The website brings movement in an efficient or gradient navigation, powerful color and photo merge and push us to browse the site all in the simplicity of the web and responsive format.
+ creations + projects + identities + stories + colors
